Max Estates × Warwick Gala Dinner, London

A film for the room. And what stays after it.

Brand belief film: routes, the room and beyond. For discussion, 19 October 2026 · SimplifyGenAI
The room
450
guests from around the world.

Business leaders, policymakers, fellow sponsors, many of them Warwick alumni. For most, it is the first time they meet Max Estates.

About 45 round tables. Dinner noise. Some guests have their backs to the screen.

The job

Ninety seconds to make a loud room go quiet. Then something they keep.

01

The film

A 90 second to 2 minute brand belief film. A 16:9 master with voice and music, a silent version with supers, and social cutdowns.

02

The room

How the film arrives in the hall, and what guests touch, hear and smell while it plays.

03

After

What guests carry home, and ideas that keep working long after the night.

Already made, so we won't repeat it

"Some just do well-being. We do it well."

The 10-year campaign. Cyanotype, light and time.

Max Group, 2026

Four decades of care and togetherness. The legacy story is told.

"The 6AM Inheritance"

Our film with you, June 2026. Sunrise, yoga, a father and daughter, no words.

So no sunrise, no breath, no wordless ritual, no history timeline. This room needs a new angle.

Where we start

We spend about 90% of our lives indoors.

So the places we live and work in shape how we feel more than almost anything else we choose.

The Max Group spent four decades building care for when life goes wrong: hospitals, health cover, life insurance. Max Estates builds for the rest of the time.

Five ways in

Three routes for the film. Two wildcards.

01Matter Moves MindRecommendedWarwick's own motto, turned into Max Estates' belief.
02HeartlineOne line from a heart monitor becomes a skyline, a canopy, a life.
03FourteenThe fourteen feelings Warwick taught the world to measure. We build for each one.
W1The Sixth PlaceThe places where people live longest were never designed. The next one can be.
W2Letters From AntaraThe oldest people Max cares for write to the most influential room in London.
Route 01 · Matter Moves Mind · Recommended
Mens agitat molem.
MindMatter moves matter.mind.
The University of Warwick's motto, since 1965.
Max Estates' belief, in the same three words.
Route 01 · The film

Every Warwick graduate knows that the mind moves matter. The Max Group spent four decades learning the other half: matter moves the mind.

Mind moves matter

A pencil, a plan. Ideas becoming places.

The turn

Light reaches a patient before any medicine does. Four decades of care.

LiveWell

A home where a child learns to walk on grass.

WorkWell

A meeting that turns into a walk through a forest.

Every age

Antara, where the laughter is the point. Then: Matter moves mind.

Route 01 · Beyond the screen

One idea, in the hall, at the table and after.

In the hall

The lights drop to candle level. One Latin line appears, then turns. Then the film.

At every seat

Mind / Matter: a brass piece made by named Indian artisans, one line on each face.

After the night

Three words that can sign every Max Estates site, film and report. We'd clear the motto with Warwick first.

Route 02 · Heartline

Heartline

The line on a heart monitor is where the Max Group's story of care began. We let it keep going.

Care
Skyline · WorkWell
Canopy · LiveWell
Horizon · every age

One unbroken line carries the whole film. The score is a real heartbeat that slows from city pace to rest. No words needed, so the silent version is the film.

Route 02 · Opening frame

The monitor's line runs out of the window and becomes the city.

In the room: one heartbeat. Transducers under every table, so 450 people feel the same slow pulse as the film begins.

Route 03 · Fourteen

In 2007, Warwick and Edinburgh gave the world a way to measure wellbeing: fourteen feelings. Max Estates builds for every one.

01Optimistic
02Useful
03Relaxed
04Interested in others
05Energy to spare
06Handling problems well
07Thinking clearly
08Good about myself
09Close to others
10Confident
11My own mind
12Loved
13Open to new things
14Cheerful

Built on the Warwick-Edinburgh Mental Wellbeing Scale. On screen we show the feelings, not the questionnaire, which is licensed through Warwick.

09 · Close to others

13 · Open to new things. The Jogger, Max Square.

Route 03 · How it plays

Fourteen chapters of six seconds. Each a real feeling, in a real Max Estates place, at every age.

In the room. Each table holds one feeling on a card. When the film reaches it, that table's light lifts.

After. Fourteen short films, one feeling a month.

Wildcard · The Sixth Place

The Sixth Place

The places on earth where people live longest were never planned. Okinawa, Sardinia, Ikaria, Nicoya, Loma Linda. They just happened.

What if the next one was designed on purpose?

Bold and global. We'd promise design for wellbeing, never extra years.

Wildcard · Letters From Antara

Letters From Antara

Antara's residents write by hand to the guests in London. The film is one of them reading hers. At every seat, a letter waits. Guests write back at the table, and Max delivers every reply.

Antara began after its founder visited 40 senior communities around the world.

Our recommendation

Lead with Matter Moves Mind. Keep Heartline close.

It speaks to this room.

The host's own motto, turned into Max Estates' belief. Every Warwick graduate gets it in seconds.

It carries the legacy.

No timeline. Four decades of care taught the Group what its buildings now do.

It outlives the night.

Three words that can sign every site, film and report, in India and abroad.

Treatment · Matter Moves Mind · 90 seconds
0:00

The motto

Chalk, stone, a pencil. Ideas becoming places.

0:12

The turn

Light through a hospital window. Four decades of care.

0:25

LiveWell

Light, air, trees and neighbours, at every age.

0:45

WorkWell

A meeting becomes a walk. Art in the lobby. The Jogger.

1:05

One world

Antara, culture, sustainability and recognition in one flowing move.

1:20

The line

"Matter moves mind." Max Estates.

Look

Real Max Estates buildings, natural light, a slow and sure camera. No drone montage.

Sound

Piano and strings near 64 BPM. One warm, older voice.

Silent

Supers carry it. The motto's turn works with no sound at all.

Craft

Made with AI from Max Estates' own buildings and renders, so every place on screen is real.

Touchstones · films we are learning from

Restraint, one idea, and a reason to stay quiet.

Patek Philippe, "Generations"

One sentence about looking after something for the next generation. Care, without saying care.

Apple, "Welcome Home"

Spike Jonze. A room changes, and a person changes with it. Matter moving mind.

Hermès, "The endless line"

A chain of match cuts on one continuous line. The grammar of Heartline.

Cleveland Clinic, "Empathy"

One-line captions over quiet faces. How our silent version reads in a loud hall.

In the room · things guests touch, smell and keep

Six ideas beyond the screen. Pick two or three.

01

The hush

Lights fall to candle level. One line appears on screen. Then the film.

02

Mitti

The scent of first rain on Indian earth, distilled in Kannauj, released at the garden moment. A small vial goes home.

03

One heartbeat

Transducers under every table. The whole room feels one slow pulse as the film opens.

04

Mind / Matter

A brass piece at every seat by named Indian artisans. One line on each face.

05

A letter at every seat

Handwritten by Antara residents. Write back at the table; Max delivers every reply.

06

Your tree

A tree planted at a Max Estates site in every guest's name, with a token and a QR to watch it grow.

Beyond the film

Ideas that keep working after the night.

A brand line

"Matter moves mind" signs every Max Estates site, film, report and hoarding.

A wellbeing study

Measure how residents and office teams feel, every year, on a recognised scale. A natural conversation with Warwick.

A series

Fourteen short films, one feeling a month, on Max Estates' own channels.

Letters across ages

Replies from London travel to Antara. The best become a small book.

One QR

On every object: the film, your letter, your tree, in one place.

What we deliver, and when
Master film, 90 s to 2 min, 16:9, 4K
Silent version with supers for venue screens
Side-screen loop for the evening
Social cutdowns: 6, 15 and 30 s in 9:16, 1:1, 16:9
Stills for print, the menu card and press
Room pieces for the ideas you pick
By 30 OctRoute and room ideas locked
6 NovScript, boards and voice cast
20 NovFirst cut
30 NovFinal film and every version
DecemberEdits and additions
Early JanuaryTechnical check with the venue
Indicative investment

In three parts, so you can choose what fits.

The film

Concept to final master, silent version, cutdowns and stills.

Shared on the call

The room

Priced per idea you pick, made in India and London.

Per idea

Beyond the night

The series, the study and the brand line, scoped separately.

On request
Five questions that make it better
1Who hosts the night, and where in the evening does the film play?
2How many screens, and do we get a feed into the room's sound?
3Will Sahil speak, and should his Warwick years be part of the story?
4May we use Warwick's motto? We would clear it with their brand team.
5Date, venue, guest count, and which room ideas sit inside the Diamond rights?

Matter moves mind.

Thank you · SimplifyGenAI
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Max Estates × Warwick Gala